Amazon.com, the online retailer manufacturer of electronic book readers, and web service provider that became the iconic example of electronic commerce. Its Headquarters  are in settle washington.

Amazon.com is a vast internet- based enterprises that sells books, music, movies, housewares , electronics , toys, and many other things either directly or indirectly (;like middleman b/w retailers and customers) Its considerable online presence in such that , in NORTH AMERICA traveled in  and out of amazon.com  data centers.

The company also makes the market leading KINDLE e-book readers Its promotions of these devices has led to dramatic growth in e-book publishing and turned Amazon.com  into a major disruptive force in the book- publishing market.

  • “Get Big Fast”
  • In 1994 jeff Bezos, a former wall street hedge fund executive, incorporated Amazon.com, choosing the name primarily because it began with the first letter of the alphabet and because of its association with the vast south American river. On the basis of research he had conducted , Bezos concluded that books would be most logical product initially to sell online. However ,the promise of Amazon.com was to deliver any book to the  any reader anywhere. While Amazon.com famously started as a bookseller, Bezos contended from its start that the site was not  merely a retailer of consumer products. He argued that Amazon.com was a technology  company whose business was simplifying online transactions for consumers.

The Amazon.com business strategy was often met with skepticism. Financial journalists and analysts disparaged the company by referring to it as Amazon.bomb. Doubters claimed Amazon.com ultimately would lose in the marketplace to established bookselling chains, such as Borders and Barnes & Noble, once they had launched competing e-commerce sites. The lack of company profits until the final quarter of 2001 seemed to justify its critics.

In fact, Amazon.com did grow fast, reaching 180,000 customer accounts by December 1996, after its first full year in operation, and less than a year later, in October 1997, it had 1,000,000 customer accounts. Its revenues jumped from $15.7 million in 1996 to $148 million in 1997, followed by $610 million in 1998. Amazon.com success propelled its founder to become Time magazine’s 1999 Person of the Year.

By 1999 the company was also selling consumer electronics, video games, software, home-improvement items, toys and games, and much more.

To sustain that growth, Amazon.com needed more than private investors to underwrite the expansion. As a result, in May 1997, less than two years after opening its virtual doors to consumers and without ever having made a profit, Amazon.com became a public company, raising $54 million on the NASDAQ market. In addition to the cash, the company was able to use its high-flying stock to fund its aggressive growth and acquisition strategy.

“Beyond retailing”

  • As noted above, Bezos claimed that Amazon.com was not a retailer but a technology company. To underscore the point, in 2002 the company launched Amazon Web Services (AWS), which initially offered data on Internet traffic patterns, Web site popularity, and other statistics for developers and marketers. In 2006 the company expanded its AWS portfolio with its Elastic Compute Cloud (EC2), which rents out computer processing power in small or large increments. That same year, the Simple Storage Service (S3), which rents data storage over the internet, became available.

S3 and EC2 quickly succeeded and helped popularize the idea that companies and individuals do not need to own computing resources; they can rent them as needed over the Internet, or “in the cloud.” For example, in 2007, soon after launch, the S3 service contained more than 10 billion objects, or files; five years later, it held more than 905 billion. AWS is even used by Amazon.com rivals, such as Netflix, which uses both S3 and EC2 for its competing video streaming service.

When bezos founded Amazon.com, the strategy was not carry any inventory.


IN 2007 Amazon.com began to sell its own kindle e-readers  which helped energize the e-book market . In 2011 the company introduced a related low-cost tablet computer, the Kindle Fire, and by 2012, the Kindle Fire was estimated to constitute 50% of the tablets sold that used Google’s Android Mobile Operating System.

The company wanted to sell the new e-book for a fixed price, well below what new printed books sold for, prompting many complains from the publishing industry.

By 2010 the rift between book publishers and Amazon.com over the price of e-books had grown. The publishing company Macmillan Books threatened to pull its e-books from Amazon.com, which retaliated by removing all Macmillan books, both printed and electronic, from the site.However,withinweeks,Amazon.com capitulated and allowed Macmillan and other publishers to set prices of e-books.


One of the buildings at Seattle is named after Rufus who used to work at Amazon. However, the dog was also the reason to start the Dof friendly culture at Amazon. Amazon has also recently updated its one of the page to let the users see the Dogs of Amazon.


Can you imagine the loss, the company would suffer from if it has been down for some time? Well, you can’t imagine the loss. The figure is so huge that you may lose your counting. Last year when the server was down for 49 minutes, Amazon suffered a huge loss of $5.7 million.


According to the present day scenario, Amazon has more than 117000 employees, and the increasing popularity shows no sign in descending the numbers.

PowerPoint presentations are not very welcome at Amazon meetings. Employees are instead expected to write out their points as prose in multi-page narratives. This, Bezos believes, encourages critical thinking.

Amazon launched A9.com as a search engine to combat Google but the general search engine at A9.com was a failure and was shut down soon.


One must have their valid Vat and Cst registration. One can also register on Amazon by clicking on the link ” Become an Amazon Seller today” or by contacting the nearest Amazon Joint Venture Business Pvt. Ltd for support.


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